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Ferrari Factory Tour: A Panoramic Look Behind the Prancing Horse Curtain

Step inside Ferrari’s world with the Panoramic Bus Tour, a rare opportunity to enter the private grounds of Maranello where the brand’s heritage, innovation, and daily life converge. Crossing through the gates and onto Viale Enzo Ferrari, you’re immediately immersed in the atmosphere of the legendary factory district, a place normally seen only by staff, engineers, and Ferrari insiders.

This tour offers a unique glimpse into the heart of Ferrari’s operations, setting the stage for a deeper appreciation of the craftsmanship and engineering that define the brand. It’s the perfect build-up to exploring the spaces, stories, and legends that make Maranello unlike anywhere else in the automotive world.

Why this Ferrari factory tour is worth it

Shuttle bus at Fiorano Track entrance, Ferrari Museum Maranello.
  • A rare glimpse inside Ferrari’s world: Experience the aura of the legendary Maranello factory district, a space normally reserved for staff and Ferrari insiders.
  • See the Fiorano Test Track in action: Even from the bus, witness the circuit where Ferrari develops and fine-tunes its road and race cars.
  • Immersive storytelling: Guided commentary brings the history, innovation, and spirit of Ferrari to life, enhancing your museum visit.
  • Exclusive access for the public: This is the only way non-clients can experience the private grounds and iconic internal boulevard of Ferrari’s “Citadel.”
  • Perfect addition to your museum visit: Sets the stage for a deeper understanding of Ferrari’s engineering and heritage.
Experience Ferrari like never before

Step inside the beating heart of Ferrari. This panoramic factory bus tour takes you around Fiorano and the production lines where legendary machines are born, giving you a rare, insider’s glimpse at the world’s most iconic supercar brand.

Ferrari Enzo display at Maranello Ferrari Museum with engine exhibit.
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Ferrari factory tour: What’s included & what’s not

✅ Included in the panoramic bus tour

  • Guided shuttle-bus tour inside Ferrari’s private factory grounds
  • Drive along Viale Enzo Ferrari, the internal boulevard
  • External views of key factory buildings
  • Panoramic loop around the Fiorano Test Track
  • Live commentary from a licensed Ferrari Museum guide
  • Access only with a same-day Museo Ferrari Maranello ticket

❌ Not included in the tour

  • No access inside factory buildings or production lines
  • No getting off the bus at any point
  • No photography or videography anywhere on the route
  • This is not the private, full Ferrari Factory Tour (reserved only for clients & F1 partners)
  • Does not include museum entry (must be purchased separately)

Booking and practical info on Ferrari factory tour

Ferrari Museum Maranello entrance with red pavement and modern glass facade.
  • Ticket type: Panoramic Bus Tour of the Ferrari Factory District & Fiorano Test Track (external areas only)
  • Duration: ~45 minutes
  • Departure point: Outside Ferrari Museum Maranello (exact meeting point provided after booking)
  • Schedule: Runs multiple times daily during museum opening hours
  • Entry rules:
    • Arrive 10–15 minutes before departure
    • Valid ID required for all passengers
    • Children allowed (must remain seated at all times)
  • Accessibility: Wheelchair users can join; notify in advance
  • Flexibility: Tour operates in all weather; bus is fully covered
  • Note: Factory interiors and production lines are not entered during the tour
  • Ideal for: Visitors who want a behind-the-gates glimpse without the full internal factory access

Frequently asked questions about Ferrari factory tour

How do I book the Ferrari factory panoramic bus tour?

You can book it as an add-on when purchasing your Ferrari Museum Maranello entry ticket. Just select the panoramic bus tour option during checkout.

Can I take photos or videos during the tour?

No. Due to strict confidentiality on factory grounds, photography and video recording are not permitted at any point during the tour.

Does the bus enter the actual factory buildings?

No. The tour stays exclusively outdoors, driving through internal factory roads and around Fiorano, without entering production halls or restricted facilities.

Is live commentary included?

Yes. A guide provides live onboard commentary covering Ferrari history, factory landmarks, and highlights of the Fiorano Test Track.

Is the tour suitable for children?

Yes. Children can join the tour, but they must remain seated and supervised throughout the ride.

Does the bus tour run in all weather?

Yes. The panoramic bus is fully enclosed, and the tour operates year-round except during rare Ferrari closure days or major internal events.

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Entrance of the Ferrari Museum in Maranello with iconic prancing horse logo.

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Ferrari models on display at Museo Ferrari Maranello exhibition.

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Ferrari Enzo display at Maranello Ferrari Museum with engine exhibit.

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